Senem Bay was born in Istanbul. During her high school years, which she entered through an aptitude test, she received journalism training and began working with Alin Taşçıyan at Milliyet Art Magazine at the age of 14. While studying advertising and cinema throughout her education, she began shooting short films. 

At the age of 17, she began her professional career behind the camera. She worked as an assistant director, casting director, editing supervisor, and producer on the films NEFES-VATAN SAĞOLSUN, ROMANTİK KOMEDİ, and SÜRGÜN. She has worked on over 350 advertising projects. 

She continued her career as an advertising director by shooting a commercial featuring the famous Portuguese soccer player Cristiano Ronaldo. Her short film ‘Escape From The Palace’, shot at Topkapı Palace with the support of the Presidency of the Republic of Turkey, the Ministry of Culture and Tourism of the Republic of Turkey, and the Chinese Embassy, was broadcast in over 60 countries. Her documentary film ‘AMCA_THE GEEZER’ was screened at domestic and international festivals and received awards.

 Senem Bay continues her professional career directing commercials for local and global brands, writing scripts in various genres. She is currently in the pre-production phase of her first feature film, ‘HARABE’.

She recently established her own film company ‘Bay Film’.

Nowadays, she writes and directs her own films.